Design lead with 8+ years of hands-on experience in brand storytelling, visual communication, and campaign development across fashion, lifestyle, and consumer brands. At foodpanda, I managed a team of 6 designers, leading regional and local campaigns across multiple APAC markets. With experience spanning APAC, North America, Australia, and Germany, I bring a global mindset and an understanding of cultural nuance.

I’m also an awarded and published illustrator with a passion for storytelling. My illustrations and comics reflect a joy in life’s little moments and a flexible, exploratory spirit, and have been recognized by American Illustration, Society of Illustrators, 3x3 Illustrations and others.

Skills including:
Art Direction | Creative Leadership | Digital & Print Design | Campaign Development | Illustration | Project Management | English (professional proficiency) & Mandarin Chinese 中文 (native)

Contact 聯絡我

Write to joyehdesign@gmail.com
or connect on LinkedIn

Download my resume here

Experience 工作經歷

foodpanda APAC
(Bangkok, Thailand)

- Design Lead 設計主管 (February 2022 - September 2024)
・ Oversaw creative output across multiple APAC markets, ensuring alignment with regional brand standards and business objectives.
・ Led end-to-end creative execution of regional/local campaigns and brand launches, upholding brand consistency while adapting to local market nuances.
・ Managed a team of 6 designers (junior to senior), providing creative direction, mentorship, and performance reviews.
・ Collaborated closely with cross-functional teams—including marketing, content, and production—to deliver assets throughout digital and offline platforms.

- Senior Graphic Designer 資深平面設計師 (Nov 2020 - Jan 2022)

Brooks Brothers
(New York, NY)

- Graphic Designer 平面設計師 (March 2018 - May 2020)
・ Developed and executed seasonal campaigns across digital and print platforms, reflecting brand strategy and market trends.
・ Collaborated with copy, production, and merchandising teams to deliver cohesive 360° marketing assets throughout customer channels.

Whole Foods Market
(New York, NY)
- Store Graphic Designer 駐店設計師 (July 2017 - March 2018)

TrueFacet
(New York, NY)
- Graphic Designer 平面設計師 (March 2016 - August 2016)

amika:
(Brooklyn, NY 美國紐約)
Graphic Design Intern 平面設計實習 (July - October, 2015)

Education 就學經歷

Minneapolis College of Art and Design (Minneapolis, MN, USA)
- MFA in Visual Studies/Illustration (2015)

Shih Chien University (Taipei, Taiwan)
- BFA in Communications Design (2013)
臺北實踐大學 媒體傳達設計學士