Versatile Graphic Designer and Lead with extensive hands-on experience in brand storytelling and campaign development. In recent years, I’ve focused on digital-first designs for lifestyle and consumer brands across APAC, Europe, and North America.

In addition to my design practice, I’m also an award-winning and published illustrator.

Contact me at joyehdesign@gmail.com or connect with me on LinkedIn!

Skills including:

Art Direction | Creative Leadership | Campaign Development | Project Management
Digital & Print Design | Illustration | Video Editing
English (Professional Proficiency) | Mandarin Chinese 中文 (Native)

Educated at:

Minneapolis College of Art and Design (Minneapolis, MN, USA)
- MFA in Visual Studies, Illustration (2015)

Shih Chien University 臺北實踐大學 (Taipei, Taiwan)
- BFA in Communications Design 媒體傳達設計學士 (2013)

Experience 工作經歷

Traveloka (Singapore, Malaysia & Australia) & Flink (Germany & Netherlands)

Freelance Graphic Designer 平面設計師 (May 2025 - present)
・Contribute to brand launches in various international markets, adapting global campaigns to local cultural contexts.
・ Designe marketing assets across digital and offline channels.
・ Collaborated remotely with global stakeholders across time zones to ensure clear communication and timely delivery.

foodpanda APAC (Bangkok, Thailand)

Design Lead 設計主管 (February 2022 - September 2024)
Senior Graphic Designer 資深平面設計師 (Nov 2020 - Jan 2022)
・ Oversaw creative output across multiple APAC markets, ensuring alignment with regional brand standards and business objectives.
・ Led end-to-end creative execution of regional/local campaigns and brand launches, upholding brand consistency while adapting to local market nuances.
・ Managed a team of six graphic and motion designers (junior to senior), providing creative direction, mentorship, and performance reviews.
・ Collaborated closely with cross-functional teams—including marketing, content, and production—to deliver assets throughout digital and offline platforms.

Brooks Brothers (New York, NY, U.S.)

Graphic Designer 平面設計師 (March 2018 - May 2020)
・ Developed and executed seasonal campaigns across digital and offline platforms.
・ Collaborated with copy, production, and merchandising teams to deliver cohesive 360° marketing assets.

Whole Foods Market (New York, NY, U.S.)
Store Graphic Designer 駐店設計師 (July 2017 - March 2018)

TrueFacet (New York, NY, U.S.)
Graphic Designer 平面設計師 (March 2016 - August 2016)

amika: (Brooklyn, NY, U.S.)
Graphic Design Intern 平面設計實習 (July - October, 2015)