Brooks Brothers teamed up with cotton company SUPIMA to roll out this joint summer campaign, focusing on Oxford shirts and polos. The images were shot at BB’s headquarter in New York City, featuring a diverse group of local amateur models in a clean studio setting to highlight the softness and airiness of SUPIMA’s quality cotton. The campaign covered the 7 trains of NYC subway, tour buses running across town and up to Long Island, subway entrances, and the tunnel at Hudson Yards throughout the summer season.