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foodpanda Japan / Brand Launch Campaign Proposal

 
 

foodpanda
Japan Launch Campaign Key Visual (Proposal)

Illustration | Digital Design


In 2020, foodpanda entered the Japan market. Drawing inspiration from manga, I illustrated these mythical creatures (yōkai) from Japanese folklores, combining them with images of well-known Japanese cuisines. For example, Kappa, a reptilian creature famed for its love of cucumbers, is paired with cucumber maki rolls.


Tengu x Gyoza

Kappa x Kappa Maki